A day in the life of a: Digital Marketing Manager – our chat with Taylor Bragg from JMP UK

A day in the life of a: Digital Marketing Manager – our chat with Taylor Bragg from JMP UK

In light of Social Media Week Bristol, Moxie & Mettle understand digital marketing is more important today more than ever before. Therefore, we wanted to chat with some digital marketing experts about their experiences within their roles. 

So, meet Taylor Bragg, she is the Digital Marketing Manager at JMP UK, a progressive, creative content and communications agency based in Bristol. Having started her career in Journalism, Taylor talks us through her journey so far, her experiences agency vs client-side, and the setbacks she’s had to overcome transitioning from one field to another. 

Moxie & Mettle: Tell us about your career journey; how have you got to where you are now?

Taylor Bragg: I started as a Journalist writing about technology and business. During this time, I found a real interest in writing about brand marketing and the effect of the ever-growing digital world on businesses around the globe. It was then that I realised how I’d love to put my knowledge into action. 

Moxie & Mettle: What are your day-to-day activities as a Digital Marketing Manager? 

Taylor Bragg: As I work for an agency, no day is ever the same! One day I could be creating social content plans for a fitness studio, the next I could be conducting video interviews with the public for another client, and another day I could be planning the design and copy for our new website. I love the variety of tasks I get to perform as it really keeps the job interesting!

Moxie & Mettle: What has been the most important thing you have learnt throughout your career?

Taylor Bragg: To keep on top of the latest industry news and trends. With the digital space constantly changing and evolving, if you don’t keep updated then you’ll struggle to get the results you want. 

Moxie & Mettle: Have you had any setbacks?  How did you overcome them?

Taylor Bragg: Working for an agency, it’s a very fast-paced environment with many different projects going on for various clients at the same time. And so, at times, it can be hard to juggle. I’ve learned that it’s crucial to be organised and focus on one thing at a time. Rushing through things and stressing will only lead to weak results.

Moxie & Mettle: Are there any benefits of working agency compared to client-side in your opinion?

Taylor Bragg: I touched upon this in my previous answer, but I think the main benefit is the variety of projects you get to work on. Each client can be so different and from varying industries such as sport, fitness, and technology. As a result, I really get to expand my skillsets in a range of areas. Working with so many different clients also allows me to build really great relationships.

Moxie & Mettle: What advice can you share that might help those who are looking to pursue a career as a Digital Marketing Manager?

Taylor Bragg: My advice would be to either work for an agency first in order to get a feel for different types of clients and industries, or to choose an area you feel passionate about. If you end up working for a company that you have no real interest in, you may struggle to be creative when it comes to growing the business.

Stay on top of industry news. Be sure to follow major digital marketing sites and influential people on social media. As the major social media goliaths such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, it could be a challenge if you don’t keep on top of the latest changes.

Finally, dare to be different and don’t be afraid to fail. Marketing is all about trying new things and some of the most successful campaigns have been a result of one person trying out an idea no one has dared to try before.  

Moxie & Mettle: In your opinion, what are the top 3 skills it takes to succeed as a Digital Marketing Manager?

Taylor Bragg: A mix of creativity and analytical abilities, good visual storytelling abilities and agility 

  aylor Bragg Taylor Bragg

   E: Taylor@jmpuk.com

   L: Taylor Bragg

   P: 0117 968 5394

   M: 07762151633

 

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Written by Isabelle Peters

Ads that got us talking this May

Ads that got us talking this May

Lucozade

Women Footy

Is it coming home for women’s football this summer?

It’s been 53 years since England won the World Cup, 23 years since Baddiel and Skinner first released the infamous Three Lions song and a year since England came slightly close to bringing football ‘home.’ The iconic song has become synonymous with the male tournament, so to inspire more support for the England team ahead of the FIFA Women’s World Cup this summer, Lucozade Sport has given the football song, a feminist rewrite!

Their objectives are clear, wanting to overcome prejudices made against women in sport and encourage public support for the country’s female football team, which will compete at the international tournament from June 7 to July 7.

Head of marketing for Lucozade Claire Keaveny stated that “Our objective is to encourage more women to get into football,” which is a great initiative to ensure their marketing is meaningful and effective.

This positive and empowering advert has touched the nation, telling the story of female footballers overcoming trials and tribulations from society to reach the international stage.
It was written by Matt Tassel, art directed by Marc Owens, and directed by Jack Driscoll through Academy Films.

You can watch the advert here

Lacoste

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A bold film reminiscent of the world-ending visuals displayed in Christopher Nolan’s Inception.

‘Crocodile Inside’ is a stunningly crafted film which marks the brand’s 85th anniversary.

This advert sees a troubled couple (obviously donning Lacoste apparel) break up, leading to the devasting disintegration of their home around them, symbolising the breakdown of their relationship. In the end, you see the reunion of the two, surrounded by the collapsed buildings embracing until the danger has passed. Cleverly Lacoste has produced a love story without the usual romanisation, and idealisation most other loves stories consist of.

The enchanting song L’Hymne à l’amour by Edith Piaf reinforces the incredible intensity and emotion of this film, leaving viewers intrigued by the love story between the two.

You can watch the advert here.

IKEA

Ikea

 

 

 

 

 

 

 

 

 

 

 

Fancy having a night in with Rachel, Monica and the gang?

The Swedish furnishing giant has recreated three very recognisable TV living room sets for their new ‘Real Life Series for Real Families’ campaign in the United Arab Emirates (UAE). This campaign has crafted rooms from The Simpsons, Friends and Stranger Things only using Ikea products.

It’s very a smart move from IKEA, and according to the press release, the initiative aims to familiarise its catalogue with the UAE’s diverse and large population.

The campaign takes each of these spaces and puts them together down to the smallest of details using pretty much only things you can buy at IKEA. A lot of work went into this, and it has paid off. The project has come to life on IKEA’s social media channels and catalogues (see below).

Ikeas X2

 

 

 

 

 

 

The IKEA team worked closely with the creatives for months,” said Vinod Jayan, the managing director for Ikea UAE, Qatar, Egypt and Oman “They went through hundreds of items to find the perfect pieces that would bring those iconic rooms … a true testament of what Ikea represents: a place where everyone can bring whatever idea they see or have to live.”

Written by Isabelle Peters

How to be successful at freelancing – our chat with Emma Whiley

How to be successful at freelancing – our chat with Emma Whiley

Emma Whiley grew up in Zimbabwe and has now lived in London for nearly seven years. She worked for an agency for three years until she took the plunge to go freelance. She started as a designer, and her design lead suggested she try her hand at copy, and it was love at first ‘word’. She followed her dream of being a writer and is now a freelance copywriter and creative consultant. She has worked with several big brands such as Tesco, e.On, easyJet, Heathrow, Adidas, Dove, to name the least! She’s also an expert at helping SME’s and start-ups – Emma Whiley

The best advice she has ever got regarding freelancing is to be the nicest human there is!

Moxie & Mettle: Why did you want to become a freelancer?

Emma Whiley: I wanted to have a more flexible career so I could travel with my husband, who travels a lot for work, at short notice. But mainly, I wanted to be able to build a client roster that would allow me to work from home, and hopefully earn the same for fewer hours of work, once I had children. If I’m honest the higher salary was also attractive, but it takes a lot of hard work and sacrifice to make that worthwhile.

Moxie & Mettle: What do you need to get started as a freelancer?

Emma Whiley: Courage! A good portfolio, an accountant, discipline, a selection of cafes or hotel lobbies you can go and work from when your four walls get too much and friends or acquaintances that are doing it too. A good network of contacts is really helpful, but you can work on that.

Moxie & Mettle: How do you find freelance work?

Emma Whiley: A lot of it is word of mouth. I believe you are less likely to be remembered for your work than whether you were nice to work with. I always try and be SUPER nice when I’m with a client, deliver work quicker than expected and just always give 100% where possible. Then in four years time, you’ll get an art director at another agency go ‘huh, I worked with this really friendly copywriter once, let me give her a call for this project.’ Obviously, you have to be good at what you do too. But I’m not sure you’ll have much success as a freelancer if you’re not.

I also trawl LinkedIn, Twitter, Facebook groups and YunoJuno.

Moxie & Mettle: What gave you the courage to quit your job and start freelancing?

Emma Whiley: To be honest I wouldn’t have done it if I didn’t know my husband’s salary could cover the bills if I didn’t get any work. His job gave me a lot of freedom to be able to go freelance and step away from the security that fulltime nine-five offers.

Moxie & Mettle: What are the benefits?

Emma Whiley: There are lots of benefits – higher pay, the ability to choose your projects and clients, choosing your work hours, meeting new people all the time, choosing which part of the project you work on (for example I’m not a fan of concepting, I’d much rather come in and execute the idea once it’s been dreamed up), more flexibility.

BUT all of those take A LOT OF WORK to get to.

Moxie & Mettle: Are there any downsides?

Emma Whiley: All of the above can be downsides too. We can ask for more pay because we don’t have benefits like holiday, sick and maternity pay. And in the end, it doesn’t always work out more if we go a couple of weeks without work. We don’t have the security of knowing that a pay cheque will land in the bank account on the 25th of the month. We don’t have the regular crew of colleagues to build friendships with – freelancing can be very lonely. And don’t even get me started on the chasing of late payments! You really have to stand up for yourself as a freelancer.

Moxie & Mettle: What advice would you give to other freelancers?

Emma Whiley: Do something that you enjoy even on your bad days. Find other freelance friends you can network with and just be a nice human! Always get the client to agree in writing what their payment terms are and try and propose yours first.

Emma Whiley

Emma Whiley

M: 07549834261

E: Emmajwhiley@gmail.com

T: @Emma_Whiley

L: Emma Whiley

 

On a side note, if you are thinking about freelancing/are a freelancer we have a Facebook page dedicated to just that click here to join.

If any other freelancers are interested in featuring in ‘our chat with’ series of how to be successful at freelancing, please email: Isabelle@moxieandmettle.co.uk.

Written by Isabelle Peters

How to be successful at freelancing – our chat with Chenoa Parr – freelance PR & communications consultant

How to be successful at freelancing – our chat with Chenoa Parr – freelance PR & communications consultant

Chenoa Parr is a PR and media relations coach that specialises in telling stories and increasing brand awareness applying her extensive experience in the PR industry. She has worked in the corporate world for over 25 years until 3 years ago when she took the plunge and started working for herself. She is particularly skilled at copywriting and excels in building and maintaining strong media relationships. She enjoys helping her clients get their first piece of press coverage as it builds their confidence, raises their profile and in many cases, gives them that validation that ‘hell yeah, I’m good at what I do!’ – Chenoa Parr

Moxie & Mettle: Why did you want to become a freelancer?

Chenoa Parr: I shouldn’t admit this, but I get bored easily. Freelancing gives me the variety I crave. I meet new people, go to new places and experience new sectors and projects. I like the fact that I spend 6 months in a new place, then I move on to the next opportunity.

I’ve come to realise that doing 9-5 isn’t for me. I spent over 20+ years doing it and no longer want that in my life. Instead I now choose how, when and where I work. These days I either work 3 days/week or remotely from home.

I also want to be in control of the work I accept and to be respected for my experience and knowledge. Each new project is a challenge and they look to me for my expertise. It’s great!

Moxie & Mettle: What do you need to get started as a freelancer?

Chenoa Parr: I recommend getting public indemnity insurance. It doesn’t cost a lot and many companies will insist that you have it. It also covers you in case anything goes wrong.

A strong LinkedIn profile with keywords that match the work you are looking for. For me it’s ‘freelance’ and ‘communications consultant’. HR people are actively searching LinkedIn for freelancers so make sure you’re visible.

Resilience – there are going to be times when you’re out of work. Accept it and use this time to be visible on social media to raise your profile.

Negotiation skills – value who you are and what you do. Charge accordingly. When companies are looking for a freelancer, they need someone quickly who can hit the ground running. Use this as leverage to charge what you are worth. Yes, there will be some negotiating but don’t go too low.

Moxie & Mettle: How do you find freelance work?

Chenoa Parr: My work comes from two sources – word of mouth from ex-colleagues and direct approaches through LinkedIn. That’s why I strongly recommend that your profile is up to date. I’m also quite visible on social media – offering advice, engaging with connections and sharing work that I’m proud of.

Moxie & Mettle: What gave you the courage to quit your job and start freelancing?

Chenoa Parr: I felt stuck in my role. There was no career progression, I wanted to spend more time with my family, and I had lost the passion for what I was doing. The final incentive was being offered redundancy, so I took it and haven’t looked back. I know it’s all very cliched, but I wish I would’ve done it sooner. Three years on and I still walk around with a smile on my face

Moxie & Mettle: What are the benefits?

Chenoa Parr: The biggest benefit for me is FREEDOM! I currently work 3 days/week in an interim role. That gives me 2 days/week to pursue my new passion – coaching new businesses in how to get featured in the press. I also love gardening, so I’ve now got plenty of time to grow vegetables in my allotment. I’m loving life.

I can also ‘step away’ from the job. In other words, I don’t get involved with any office politics. In previous permanent roles I would agonise and stress about work. These days I go in, get my job done and leave it all behind when I go at 5pm.

Variety – I love experiencing different sectors and projects. One month I’m working on an employee engagement and CSR project for an international aerospace company and the next minute I’m advising on corporate communications for a Premier League Club. These are opportunities I would have never had previously.

Moxie & Mettle: Are there any downsides?

Chenoa Parr: There are periods when I’m not working. My contracts typically last 6-9 months then I’ll have 1-2 months in between roles. Luckily, I’m patient and I have an understanding husband who supports what I do. Plan for those times financially and put away money each month for the quiet times.

Some people find it lonely but I’m an introvert, so I love working from home or on my own. It may not suit everyone but it’s perfect for me.

Moxie & Mettle: What advice could you give to other freelancers?

Chenoa Parr: On a practical note, make sure you put away money for your taxes and pension each month as you get paid. You’ll thank me when that tax bill comes in!

When it comes to support, join a Facebook group (or other networking group) with other freelancers. I’m a member of a group for PR and communications. Opportunities are always being shared and there is a sense of community and support from others going through the same thing.

Finally, keep in touch with recruiters who specialise in freelance roles. Let them know when you’ll be available and keep in touch with them so that you’re on their radar.

Chenoa Parr 002

M: 07963 390 176

E: chenoaparr@gmail.com.

T: @ChenoaParr

L: Chenoa Parr

F: ChenoaParrPR

 

On a side note, if you are thinking about freelancing/are a freelancer we have a Facebook page dedicated to just that click here to join.

If any other freelancers are interested in featuring in ‘our chat with’ series of how to be successful at freelancing, please email: Isabelle@moxieandmettle.co.uk.

Written by Isabelle Peters

 

What to remember whilst you’re freelancing

What to remember whilst you’re freelancing

We deal with freelancers on a regular basis and we understand how competitive this dynamic workforce is, and how quickly freelance opportunities can get snapped up.

The demand for freelance work in the creative, digital and tech industries has grown significantly over the last few years, with freelancers owning 40% of the media workforce. Therefore, we wanted to share some tips about how to stay ahead of the game and what to remember whilst you’re working for yourself. So…here’s a scenario that might be very close to home for you guys:

You’re a great freelancer – you’re super skilled, you have loads of experience, are reputable and you have fab credentials. You have clients BUT you’re still on the lookout for more opportunities…

The recruiter (whether in-house or an agency) looking for freelancers is normally in ‘active recruitment mode,’ meaning they have a deadline, a budget, and they will be advertising the role in various ways, and probably all over social media, so you won’t be the only candidate!

So here are some pointers to ensure you have the best possible chance of getting the work!

  • Be Vigilant

Read the advertisement carefully – we can’t stress this enough. Ensure you have the capabilities and availability to take on this opportunity, and that you are happy to offer the hours needed, and work in the location suggested (e.g if the advertisement for the role says “office based in Bristol” – don’t apply if you are based in London and want to work from home!

Ensure you do what the application form requires, for example if they ask for your CV and covering letter through email…send just that!

  • Be Prepared

If you’ve been happily self-employed for several months/years, there’s a strong possibility your CV and LinkedIn profile have been gathering virtual cobwebs.

If a freelance opportunity lands in front of you, you need to already be happy and confident with your documents rather than wasting precious time trying to update them against the clock. Your CV should be updated every time a significant work event arises (a training course/workshop), or when you take on/finish with a client.

We have some great guides on how to write a good CV, covering letter and portfolio, which can be tailored to freelancers:

Tips for a great CV

How to write a great covering letter

Why portfolios matter for creative professionals

It is also vital that your LinkedIn profile is constantly being updated (just like your CV). In this day and age, it has never been so important to build and maintain a current, relevant LinkedIn page. It’s a visual representation of your career and personality, and IS the best platform to promote yourself, so why wouldn’t you? Make sure you include all your responsibilities/a detailed synopsis of your work experience, and links to work you’ve done. This is especially important for freelancers as it showcases your skills and experience to potential clients.

Also have a portfolio ready as most clients want to see a displayed showcase of your work.

When emailing the recruiter/client your CV, covering letter and portfolio, be sure to include your day rate and availability, saves time in the long run.

Lastly, expect to be asked to agree to GDPR and confidentiality statements and safeguards!

  • Be Quick

As mentioned before, you always need to be on the ball and have your CV, LinkedIn profile and portfolio ready for when you see something you want to apply for. Please remember that freelance roles are in very high demand, so there will be multiple applications for every role advertised.

  • Be Adaptable

You need to be adaptable and open-minded about changing work trends. Even if you stick to a preferred niche, learning about that niche never really stops. Any industry will experience changes over the years, and it’s important for you to stay aware of all new developments.

Most of you will learn loads as you go anyway, but it’s important to set aside time each week/month just to keep up-to-date with the latest goings-on within your niche. You must ensure you are at the forefront of any new developments so you can be confident you are providing the best possible services to your clients.

  • Be Realistic

Don’t over-promise and under-deliver, be realistic about whether you can take on the job, learn to say no if it isn’t going to be realistic for the client and your work/life balance.

  • Understand Expectations

You’ll need to be able to fully understand day rates and client expectations.

More and more employers who work with freelancers have a rate for the job to be done rather than a budget which is based on level of the candidate. For example, if the role is to pitch a particular story to the media and achieve coverage for the client, it’s likely that the rate on offer will be lower than a role requiring strategic input and client management. If you are an Account Director, but happy to work at a lower rate for a particular role/in certain circumstances, you must let the recruiter know or you will be missed for opportunities. It’s really important that you understand the role on offer and be flexible and adaptable.

Written by Isabelle Peters

 

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