The 401 Foundation
The 401 Foundation

We are super delighted and proud to be supporting The 401 Foundation and incredible USA Challenge. We’re doing some recruitment for them as well as some general fundraising. We at Moxie and Mettle are doing as much as we can to support them – it’s an amazing cause and Ben Smith, founder of 401, is just awesome!

In 2015, Ben ran 401 marathons in 401 days raising over £330k for anti-bullying and mental health charities. Ben was honoured with the Helen Rollason Award at the 2016 BBC Sports Personality of the Year ceremony for outstanding achievement in the face of adversity. He also won the ITV Fundraiser of the Year at the Mirror Pride of Britain Awards.

Ben will be running another 50 marathons across 50 states in the USA (and cycling between each one!). Ben will be aiming to complete the 14,001 mile adventure in just 104 days, during 2021.

During this epic challenge, with the help of schools, universities, organisations and individuals all around the UK, in the USA and further afield, Ben is aiming to raise £1million for two charities – The 401 Foundation and the Youth Sport Trust, supporting their work which uses physical activity to improve young people’s mental health and wellbeing.

We are raising the money and the resources for the team to go to the USA, and in the meantime trying to find sponsors and support for various parts of the Challenge, hence this post!

We have a dedicated PR and media relations team who will be maximising every possible opportunity to create national and international publicity, both in the US and the UK, around the Challenge and its sponsors and partners. Brands and businesses who join us from the outset will be featured in all our media activity, programmes, events, on the websites and on social media, so the potential for newspaper, radio and TV coverage around the challenge, and those associated with it, is huge.

And of course the benefits for young people through the work of The 401 Foundation are powerful and hugely beneficial; it really is the most amazing charity and does really great work!

Any help you can offer would be hugely appreciated!

Contact Liz Gadd – if you’d like to get involved, thank you.

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