Is it coming home for women’s football this summer?
It’s been 53 years since England won the World Cup, 23 years since Baddiel and Skinner first released the infamous Three Lions song and a year since England came slightly close to bringing football ‘home.’ The iconic song has become synonymous with the male tournament, so to inspire more support for the England team ahead of the FIFA Women’s World Cup this summer, Lucozade Sport has given the football song, a feminist rewrite!
Their objectives are clear, wanting to overcome prejudices made against women in sport and encourage public support for the country’s female football team, which will compete at the international tournament from June 7 to July 7.
Head of marketing for Lucozade Claire Keaveny stated that “Our objective is to encourage more women to get into football,” which is a great initiative to ensure their marketing is meaningful and effective.
This positive and empowering advert has touched the nation, telling the story of female footballers overcoming trials and tribulations from society to reach the international stage.
It was written by Matt Tassel, art directed by Marc Owens, and directed by Jack Driscoll through Academy Films.
You can watch the advert here
A bold film reminiscent of the world-ending visuals displayed in Christopher Nolan’s Inception.
‘Crocodile Inside’ is a stunningly crafted film which marks the brand’s 85th anniversary.
This advert sees a troubled couple (obviously donning Lacoste apparel) break up, leading to the devasting disintegration of their home around them, symbolising the breakdown of their relationship. In the end, you see the reunion of the two, surrounded by the collapsed buildings embracing until the danger has passed. Cleverly Lacoste has produced a love story without the usual romanisation, and idealisation most other loves stories consist of.
The enchanting song L’Hymne à l’amour by Edith Piaf reinforces the incredible intensity and emotion of this film, leaving viewers intrigued by the love story between the two.
You can watch the advert here.
Fancy having a night in with Rachel, Monica and the gang?
The Swedish furnishing giant has recreated three very recognisable TV living room sets for their new ‘Real Life Series for Real Families’ campaign in the United Arab Emirates (UAE). This campaign has crafted rooms from The Simpsons, Friends and Stranger Things only using Ikea products.
It’s very a smart move from IKEA, and according to the press release, the initiative aims to familiarise its catalogue with the UAE’s diverse and large population.
The campaign takes each of these spaces and puts them together down to the smallest of details using pretty much only things you can buy at IKEA. A lot of work went into this, and it has paid off. The project has come to life on IKEA’s social media channels and catalogues (see below).
The IKEA team worked closely with the creatives for months,” said Vinod Jayan, the managing director for Ikea UAE, Qatar, Egypt and Oman “They went through hundreds of items to find the perfect pieces that would bring those iconic rooms … a true testament of what Ikea represents: a place where everyone can bring whatever idea they see or have to live.”
Written by Isabelle Peters