Senior Marketing Manager – growth marketing – lead generation

We’re looking for a marketing pro who can own the full spectrum of growth, from content and campaigns to database management, ABM, and events for a scale up b2b organisation in Bristol.

Support company growth plans and help the commercial team convert opportunities.

You’ll be central to driving leads, supporting sales, and amplifying the brand across multiple channels.

*Note, this is a standalone role – no people management – you’ll be working closely with the Directors.

What You’ll Bring:

• Technical Savvy: Comfortable with AI tools, marketing automations, lead scoring, SEO, integrations, dashboards, landing pages and HubSpot Marketing.
• Distribution Skills: You don’t just create content; you know how to get it in front of the right audience across website, paid social, email, and print channels.
• Data Smarts: Managing marketing databases is second nature in a CRM or Excel, and you can segment companies, contacts, and audiences intelligently.
• Content Skills: Strong writing and editing abilities; proficient with Canva, video tools, and PowerPoint to craft presentations, brand assets, banners, and more.
• Project Management: Efficiently coordinates with external partners, developers, consultants, printers, conference teams, PPC experts to get things done.
• B2B Commercial Insight: Quickly understands market positioning, competition, and USPs to inform marketing strategy.

Key responsibilities:

• Work with internal subject-matter experts to create high-value content, including case studies, thought leadership, and insight pieces.
• Distribute content strategically, including A/B testing landing pages, optimising lead-capture forms, and managing paid social campaigns.
• Maintain and optimise the HubSpot marketing database
• Manage lead nurturing and scoring, using available technology (e.g. marketing automation, content tracking and AI tools) to move prospects through the funnel until they reach MQL status.
• For leads from smaller companies, carry out initial qualification by phone or email before passing them to the sales team.
• Create bespoke content for account-based marketing (ABM) campaigns.
• Own and manage brand guidelines and brand assets to ensure consistency across all marketing outputs.
• Collaborate with senior leadership to help define and refine market positioning.
• Identify and develop strategic marketing partnerships, producing supporting materials and coordinating with senior stakeholders.

What You’ll Own

• Generate High-Value MQLs: Apply a mix of tools, automation and lead scoring approaches to consistently provide the sales team with well-qualified opportunities.
• Strengthen ABM Efforts: Play a key role in moving BANT-qualified prospects through the funnel with tailored campaigns, bespoke content and well-executed events.
• Increase Account Value: Identify and deliver upsell and cross-sell opportunities within the existing customer base.
• Produce and Promote Content: Convert in-house expertise into compelling content, then distribute it effectively to engage the most relevant audiences.
• Handle Lead Qualification: Take ownership of direct outreach when required, including BANT qualification to ensure strong pipeline quality.
• Oversee Brand Consistency: Ensure all assets from LinkedIn, creatives to presentations and event materials are aligned, polished and on-brand.
• Maintain Audience Insight: Build a deep understanding of relevant client base, decision-makers and market segments to inform targeting and strategy.
• Develop Strategic Partnerships: Work closely with leadership to explore new channels, support partnership initiatives and unlock additional revenue streams.

About you:

• Strong experience with HubSpot Marketing
• Demonstrated ability using AI tools, marketing automation, integrations and campaign tracking
• Experience with SEO, landing pages, analytics and marketing dashboards
• Strategically aware but fundamentally hands-on and execution-focused
• Can work with complex B2B markets
• B2B background is essential
• Understand strategy & theory but a practitioner / doer at heart

Hybrid – Bristol (2/3 days to be office based/rest remote)

£75,000 base salary + benefits + discretionary bonus